79% want to quit or move to reduced risk products.

We design products to help.

Over 3 million Australians smoke,

Information on nicotine vaping products (NVPs)

In 2019 we became the first company to launch a dedicated therapeutic vaping product range, through pharmacies in Australasia. Since 2020 we have been working with health care professionals throughout Australia. We have extensive knowledge in the field of therapeutic nicotine vaping products (NVPs) and our experienced team is here to help.

Please contact us to learn more about the category.

Independent

We are proudly independent from any tobacco company. No member of our executive team has ever worked for tobacco companies.

Proven

Our products have been used by smokers internationally for over 8 years. In New Zealand, our home market, our brands proudly hold over 72% market share.

Trusted

We have sold over 45 million pods over 8 years with no serious side effects reported.

Clinical research

Our products have been selected for investigation in large, independent, smoking cessation clinical trials conducted by the University of New South Wales.

Extensive product range

We offer closed system hardware, closed system pods, open system hardware, open system replacement parts and e-liquids.

Quality assured

GMP certified e-liquid and hardware manufactured in compliance with Medical Device GMP standards and exceeding TGO110 requirements.

Career opportunities

Be part of a dynamic team driving innovation in a disruptive space.